Let's Give them Something to Talk About?
Today's marketing is quite different from just a few years ago when print media was king. It was all very simple - create a snazzy ad and distribute it via newspaper, magazine and other publications. While these mediums are still used, it has become imperative that you expand your advertising to include all aspects of social media and that you make it the priority in your marketing plan! Your potential customer is using search engines to find you and your products or services.
If you aren't utilizing all of the avenues such as Instagram, Facebook, Twitter, LinkedIn, Snapchat, Pinterest, etc., to get your business at the top of those searches then rest assured that your competitor is taking advantage of every opportunity to get that spot.
Don't get left behind!